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The popper plug is a floating surface lure that gets its name from the sound it makes during the retrieve: give the lure a quick tug and it makes a popping sound against the water. This sound is created by the lure’s concave face, which catches water and spits it forward the "pop." Retrieving techniques vary: try a pop-pause-pop approach; or a medium-speed retrieve with repeated pops; or short bursts of pops followed by a long rest. Another popular technique is "chugging" a long series of quick short tugs with just an occasional brief rest. Chugging lets you cover a lot of water in a hurry, but don’t go so fast that you’re pulling the lure under.